A conceptual music festival where I designed the brand identity, visual system, and digital experience from concept to execution. Key outputs included the wordmark, promotional materials, festival signage, and interactive app design.

A ticketing platform where I crafted the user-centered ticket purchasing flow and digital experience from concept to prototype. I developed the brand identity and UI style tile to ensure a cohesive visual identity, and built interactive prototypes to refine the experience

A conceptual mentorship platform designed to guide and support engineering students through personalized opportunities. I conducted user research and interviews, designed user flows and wireframes, and developed an interactive prototype focused on intuitive navigation.